And by ‘Bocas Villas’ I mean Philip Albrecht.
Gathering and curating content from a remote location is difficult. To solve this, I end up educating someone within an organization on how to craft and publish their own articles, photos and videos. These people have domain expertise and intimate understandings of their company. Granted their writing does not completely suck, I feel this is a good approach.
Quality content in Bocas del Toro is sparse, especially video. This is one of my main focal points for Bocas Villas’ online marketing campaign. But without physically being there and lack of decent video gear, my options were slim.
Jon Johnnidis of Axios Productions, contacted Phil and offered to trade video content for vacation rental time. Phil was skeptical, but I told him it was a great opportunity, especially after seeing Jon’s work. It worked out well, and the video quality is amazing.
Bocas Villas – Bocas del Toro Panama from Philip Albrecht on Vimeo.